Catch dead starts before new subscribers notice
A welcome email is the first impression your brand makes after signup. When it doesn't arrive, because of a suppression error, a segment misconfiguration, or a trigger failure, you won't find out from your ESP.
Every paid plan includes the Telltide Card, the status light for your customer email journeys.
The problem
Welcome sends fail silently
Your ESP confirms the send. But a misconfigured suppression list, a broken trigger, or a segment error means the email never actually reaches a new subscriber's inbox. No error fires. Your welcome journey looks healthy.
Suppression list errors
A subscriber is incorrectly suppressed at the point of trigger. The send is either skipped or blocked. No bounce. No error. No alert from your ESP.
Trigger misconfiguration
A CRM workflow change breaks the trigger condition. New signups stop entering the welcome journey. Your ESP reports no sends, but no one notices for days.
Segment lag
A new subscriber misses the welcome window because their profile didn't qualify for the segment at the time of entry. The email never fires.
How it works
Inbox-side confirmation for welcome journeys
Add Telltide to your welcome audience
Add a Telltide monitoring address as a contact in your welcome journey audience. It enters the journey the same way any real subscriber would.
Set the expected arrival window
Tell Telltide when the welcome email should arrive after entry. If the email doesn't arrive within that window, an alert fires.
Get alerted on failures
When a welcome send is missed, Telltide notifies your team. You investigate before the issue compounds across thousands of new subscribers.
Example
A suppressed welcome send, caught in time
A SaaS company runs a 3-email welcome journey. A CRM migration introduces a suppression rule that incorrectly blocks a segment of new users from receiving email 1. The ESP shows no errors, the suppression is treated as intentional. Telltide detects the missing send in the monitored inbox within the expected window. Alert fires. The team traces the suppression rule, fixes it, and re-enters the affected segment, before the issue compounds.
Monitor your welcome journey
Start with one monitor free. Paid plans from $49 USD per month. Upgrades kick in when your team grows or you scale past 7 flows, never to unlock a feature.