Transactional and triggered

Know when a triggered send doesn't arrive on time

Transactional emails, password resets, order confirmations, booking receipts, carry implicit timing expectations. When they arrive late or not at all, customers notice immediately.

Every paid plan includes the Telltide Card, the status light for your customer email journeys.

The problem

Transactional failures are high-visibility

A missed or late transactional email is immediately noticeable. A customer waiting for a password reset or an order confirmation doesn't wait quietly, they contact support, lose trust, or abandon the flow.

1

Delayed triggers

A queue backlog, an API latency spike, or a routing misconfiguration delays a triggered send. The email eventually arrives, but the window has passed and the customer has already escalated.

2

Missed sends

A logic change in the triggering system means a send never fires. No bounce. No error. The customer never receives the email.

3

Duplicate sends

A retry loop or an idempotency failure sends the same transactional email twice. The customer receives duplicate order confirmations or multiple password reset links.

How it works

Continuous monitoring for your triggered sends

1

Seed a monitoring contact

Add a Telltide monitoring address as a test contact that triggers your transactional sends under realistic conditions.

2

Configure heartbeat or fixed-window timing

For continuous transactional flows like password resets, order confirmations and 2FA codes, configure a heartbeat monitor at the interval you expect emails to keep arriving. For everything else, set explicit windows. Telltide monitors against your SLA, not just whether the email sent.

3

Alert on timing, duplication and silent gaps

When a triggered send is late, missing, duplicated, or a heartbeat interval passes with zero arrivals, Telltide fires an alert before customers escalate to support.

A password reset email that arrives 40 minutes late is functionally the same as one that never arrives. The customer has already reset their password via another method, contacted support, or, in the worst case, abandoned the account. Telltide monitors against your expected delivery window, not just the presence of the email, so latency failures surface the same way missed sends do.

Monitor your transactional sends

Start with one monitor free. Paid plans from $49 USD per month. Upgrades kick in when your team grows or you scale past 7 flows, never to unlock a feature.