Know when loyalty emails stop reaching members
Points statements, tier upgrades, expiry reminders, and rewards confirmations are high-trust sends. When they fail silently, members lose confidence before your team knows anything is wrong.
Every paid plan includes the Telltide Card, the status light for your customer email journeys.
The problem
Loyalty send failures are quiet and costly
Your loyalty platform confirms the send. But a segment error, a suppression rule, or a trigger failure means the email never arrives. Members assume they have been forgotten. Redemption drops. Complaints follow. Your ESP shows nothing unusual.
Missed points statements
A scheduled points balance email fails to send due to a data sync issue. Members do not see their balance, do not engage, and do not redeem. No error fires from the platform.
Silent tier upgrade failures
A member qualifies for a tier upgrade but the congratulations email never arrives. The moment of peak engagement is lost. The member has no idea they have moved up.
Expiry reminders that never sent
Points expiry reminder emails are a high-value retention trigger. When they fail to send, members lose points they did not know were at risk. Support tickets and complaints follow.
How it works
Inbox-side confirmation for loyalty sends
Seed your loyalty audience
Add a Telltide monitoring address as a member in your loyalty program. It receives the same sends as any real member, statements, tier updates, expiry reminders.
Set expected send windows
Define when each loyalty send should arrive. Monthly statements, triggered tier emails, weekly digest, Telltide tracks each against its own expected window.
Get alerted before members notice
When a loyalty send is missing or late, Telltide fires an alert. Your team investigates and resolves before members feel the gap.
Example
A monthly statement that never reached members
A retail loyalty program sends monthly points statements to their full active member base. One month, a data pipeline issue prevents the statement job from running. The platform reports no errors. Telltide detects the missing send in the monitored inbox at the end of the expected window and fires an overdue alert. The team identifies the pipeline failure, fixes it, and resends before members begin contacting support.
Monitor your loyalty sends
Start with one monitor free. Paid plans from $49 USD per month. Upgrades kick in when your team grows or you scale past 7 flows, never to unlock a feature.