Protect the journeys that run when no one is watching
Always-on lifecycle programs, re-engagement flows, retention sequences, churn prevention campaigns, are set up once and expected to run reliably indefinitely. When they break, it often goes unnoticed for weeks.
Every paid plan includes the Telltide Card, the status light for your customer email journeys.
The problem
Always-on journeys drop without flagging over time
A lifecycle journey configured six months ago doesn't get the same attention as a new campaign launch. Configuration drift, platform updates, and data changes can quietly break a journey that was working fine last quarter.
Configuration drift
A data field that feeds a journey condition changes format. The trigger logic breaks. Emails stop sending for an affected segment. No alert fires.
Platform updates
An ESP upgrade changes how a filter or automation rule behaves. Your re-engagement sequence stops reaching the right contacts.
Data pipeline changes
An upstream data change affects which contacts enter a lifecycle journey. A segment that was healthy starts receiving duplicate sends or stops receiving any sends at all.
How it works
Continuous inbox-side monitoring for lifecycle programs
Add monitoring to your lifecycle audience
A Telltide address runs through your lifecycle journey as a permanent fixture, receiving sends on the same schedule as real contacts.
Set expected windows or let Telltide learn the pattern
Configure the expected arrival windows for each stage of the lifecycle journey, or pick behavioural-mode and let Telltide learn the journey's normal send rate from your real history. Telltide checks continuously and flags behavioural silence the moment expected sends go quiet.
Alert on breaks, not assumptions
When a lifecycle email stops arriving, arrives outside its window, arrives twice, or the journey's send pattern goes silent against its baseline, Telltide fires an alert, not a weekly manual check.
The highest-risk email journeys are often the ones nobody is actively watching. A re-engagement flow configured last year, a churn prevention sequence built by someone who has since left the team, a win-back campaign that runs quarterly, these programs are assumed to be working until a stakeholder notices a metric decline. Telltide gives you a continuous signal from the inbox, so you find out when they break rather than when the numbers move.
Monitor your lifecycle programs
Start with one monitor free. Paid plans from $49 USD per month. Upgrades kick in when your team grows or you scale past 7 flows, never to unlock a feature.