CRM journey monitoring and email reliability
Practical writing on detecting sends that didn't go out, email journey monitoring, and keeping critical workflows healthy for lifecycle and CRM teams.
Five agent failures that platform-native monitoring misses
Five failure patterns that look fine inside Klaviyo Composer, Salesforce Agentforce, and HubSpot Breeze, and look wrong from the customer's inbox. Practical monitoring patterns for lifecycle teams running agentic CRM.
The CRM teams winning at AI agents are rolling them back the most
Sinch's AI Production Paradox study found 74% of enterprises have rolled back a live AI customer comms agent, and 81% at organisations with mature guardrails. Here's why that's the win signal, not the failure.
When the browser disappears, who is checking the agent?
Salesforce Headless 360 makes the whole platform agent-callable. For CRM and lifecycle teams, it widens the verification gap that platform-native observability can't fully close.
Who's watching the agent: the supervision gap in agentic CRM
Klaviyo Composer, Salesforce Agentforce, and HubSpot Breeze are giving AI agents control of CRM campaigns. The supervision layer hasn't caught up. Where agentic CRM fails silently and what to monitor independently.
How to detect broken merge tags in Klaviyo flows
Klaviyo's built-in validation does not catch merge tag failures that occur in live flows. What breaks, what it looks like in the inbox, and how to detect broken merge tags before customers see them.
25 hours of silence
Klaviyo's API returned intermittent 503 errors for 25 hours before the status page acknowledged it. What broke, why CRM dashboards didn't show it, and what to monitor independently.
CRM Journey Observability: What It Is and Why It Matters
Deliverability testing tells you if an email can reach the inbox. ESP dashboards show what happened to sends that fired. Neither tells you whether a live journey actually did what it was supposed to do.
Your Abandoned Cart Flow Broke When You Changed Your Shopify Theme
Klaviyo's abandoned cart triggers stop firing after a theme update removes the onsite tracking snippet. The flow stays live. Revenue stops. No alert fires.
See what Telltide monitors
Telltide monitors critical email journeys from the inbox side. Know when a flow breaks before anyone else does.